VRA Coach

Competencies

YouTube Strategy

• You are a creator who has had success on your own YouTube channel. You have at least 1,000 subscribers and can point to specific results you drove.
• You can scan a YouTube channel and immediately start seeing room for improvement.
• You can look at a channel's analytics and tell the difference between a packaging problem, a topic problem, and a retention problem. 
• You're genuinely obsessed with YouTube strategy. You watch what's changing on the platform because you can't help it.
• Being a Video Ranking Academy member is preferred but not required. If you're not one yet, you'll complete the program and be fluent in the system before you're assigned your first client.

Business & Monetization Literacy

• You understand that for many of our members, YouTube is a client acquisition channel — not the product. You can coach toward that.
• You have working knowledge of how funnels operate: how a video leads to a lead magnet, an email list, a call booking, or a sale. You don't need to build funnels, but you need to know how the pieces connect so you can tell a member where their channel is breaking down versus where their business is.
• You can speak intelligently about the different ways creators make money — services and coaching, digital products, sponsorships, affiliate, ad revenue, local lead generation — and help a member choose the path that fits what they're actually building.
• You know the difference between a content problem and an offer problem, and you're honest with members when it's the second one.

Coaching Craft

• You can hold a coaching call and leave the creator with clarity and a next action, every single time.
• You ask better questions than you give answers. You diagnose before you prescribe.
• You can tell someone their thumbnail isn't working, or that they've been avoiding the hard thing for six weeks.
• You know how to hold people accountable without babysitting them.
• You adapt your approach — a 500-subscriber beginner and a 50,000-subscriber creator need very different things from you.

Capacity & Speed to Ramp

• You can carry 25–30 active relationships without dropping people or letting anyone go quiet.
• You know how to protect your calendar so coaching time stays coaching time.
• You learn systems fast. Given a framework and a few examples, you're running it independently in days, not months.
• You proactively reach out to the members who've gone quiet instead of waiting for them to surface.

Systems & Organization

• You log everything. Client notes, action items, and progress live in our CRM — not in your head.
• You can use project management tools to keep a large roster organized and prioritized.
• You don't get overwhelmed by volume. You find the system that makes it doable.
• You have an incredible attention to detail.

Communication

• You write clearly and effectively. Your written channel audits and action plans are specific enough that a creator could execute them without you in the room.
• You're comfortable on camera and on Zoom, running a call with a group or one-on-one.
• You represent Think Media well in public community spaces.

Ownership

• You take responsibility for your members' outcomes, not just your activity. Calls held is an input; creator growth is the point.
• You take ownership of your tasks and make sure they get done no matter what.
• You raise problems early. When a member is at risk, the team hears about it from you first.

What You'll Own

Coaching Delivery

• Carry a roster of 25–30 active VRA members and own the coaching relationship with each of them
• Conduct channel audits and produce written action plans with specific, prioritized next steps and links to the relevant Think Media courses, tools, and resources
• Run one-on-one and group coaching calls over Zoom
• Track each member's progress against their goals and adjust the plan when it isn't working
• Proactively re-engage members who go quiet or fall behind

Community

• Actively participate in the VRA Elite community and Facebook group — answer questions, nurture conversation, and build real relationships with members
• Host a weekly VRA Elite coaching call 

Client Records & Reporting

• Keep detailed, current notes on every member — questions, goals, obstacles, wins
• Surface trends and recurring roadblocks to the team so we can improve the program itself
• Flag at-risk members early

This Role Is Probably Not for You If…

• You want to build your own channel full-time and see this as a side income. This is a full-time coaching role.
• You'd rather execute tasks than own relationships and outcomes.
• You need a long ramp before you feel ready to talk to a client.
• You avoid hard conversations.
• You think about YouTube purely in terms of views and subscribers. Many of our members are measuring leads and revenue.
• Carrying thirty people's goals sounds exhausting rather than energizing.

What Makes Us a Great Team to Be a Part Of

• Our work environment is healthy, familiar, fun and challenging. We all get along amazingly well and truly care for and support each other. We also constantly challenge each other to grow, there are no lids on members of our team.
• We like to have fun together - we have work retreats where we are able to have awesome experiences (think renting a cabin in Big Bear and snowboarding, or renting ATVs and testing out Go Pros, and also just having game nights where we enjoy food and hang outs)
• We want to aid you in your growth. We support you by purchasing training and resources you need to improve in your job. We invest in our team members.
• You’ll be connected to some of the most influential people in our industry, able to learn and grow from their example.